Glossary · 151 pages
Glossary
Every page is generated from the same product facts, dated and sourced, and linked into the rest of the library.
featured snippet: definition and AI visibility impact
A highlighted answer at the top of Google results. What featured snippet means for AI search, how to measure it, and where teams get it wrong.
glossaryWikidata: definition and AI visibility impact
A collaborative knowledge base used to disambiguate entities. What wikidata means for AI search, how to measure it, and where teams get it wrong.
glossaryPeople Also Ask: definition and AI visibility impact
Google's expandable set of related questions. What people also ask means for AI search, how to measure it, and where teams get it wrong.
glossarysameAs: definition and AI visibility impact
A schema property that links an entity to its other official profiles. What sameas means for AI search, how to measure it, and where teams get it wrong.
glossarysearch intent: definition and AI visibility impact
The goal behind a query: learn, compare, buy or navigate. What search intent means for AI search, how to measure it, and where teams get it wrong.
glossarybrand entity: definition and AI visibility impact
The machine-readable identity of a brand: name, logo, people, products and links. What brand entity means for AI search, how to measure it, and where teams.
glossarytopical authority: definition and AI visibility impact
The depth and coherence a site has on a subject, earned through coverage and links. What topical authority means for AI search, how to measure it, and where.
glossaryeditorial calendar: definition and AI visibility impact
A plan of what content ships when and who owns it. What editorial calendar means for AI search, how to measure it, and where teams get it wrong.
glossaryE-E-A-T: definition and AI visibility impact
Experience, expertise, authoritativeness and trust: Google's quality framing. What e-e-a-t means for AI search, how to measure it, and where teams get it.
glossarycontent ops: definition and AI visibility impact
The people, process and tooling that produce content reliably. What content ops means for AI search, how to measure it, and where teams get it wrong.
glossarybacklink: definition and AI visibility impact
A link from another site to yours. What backlink means for AI search, how to measure it, and where teams get it wrong.
glossarycontent decay: definition and AI visibility impact
The gradual loss of traffic or citations a page suffers over time. What content decay means for AI search, how to measure it, and where teams get it wrong.
glossarydigital PR: definition and AI visibility impact
Earning coverage and links through data, stories and expert commentary. What digital pr means for AI search, how to measure it, and where teams get it wrong.
glossarycontent refresh: definition and AI visibility impact
Updating an existing page to restore accuracy and performance. What content refresh means for AI search, how to measure it, and where teams get it wrong.
glossarybrand mention: definition and AI visibility impact
Any appearance of a brand name, linked or unlinked. What brand mention means for AI search, how to measure it, and where teams get it wrong.
glossarycontent audit: definition and AI visibility impact
A structured review of what content exists and whether it earns its place. What content audit means for AI search, how to measure it, and where teams get it.
glossarysentiment analysis: definition and AI visibility impact
Classifying the tone of text as positive, neutral or negative. What sentiment analysis means for AI search, how to measure it, and where teams get it wrong.
glossaryreadability: definition and AI visibility impact
How easy text is to read, measured by sentence and word complexity. What readability means for AI search, how to measure it, and where teams get it wrong.
glossaryanswer accuracy: definition and AI visibility impact
Whether an AI answer's claims about a brand are factually right. What answer accuracy means for AI search, how to measure it, and where teams get it wrong.
glossaryheading structure: definition and AI visibility impact
The hierarchy of H1, H2 and H3 headings on a page. What heading structure means for AI search, how to measure it, and where teams get it wrong.
glossaryhallucination: definition and AI visibility impact
A confident AI claim that is not supported by facts. What hallucination means for AI search, how to measure it, and where teams get it wrong.
glossaryTOC: definition and AI visibility impact
Table of contents: a navigable list of a page's sections. What toc means for AI search, how to measure it, and where teams get it wrong.
glossarymodel update: definition and AI visibility impact
A change to an AI model that can shift its answers and citations. What model update means for AI search, how to measure it, and where teams get it wrong.
glossaryprogrammatic SEO: definition and AI visibility impact
Generating many pages from structured data and templates. What programmatic seo means for AI search, how to measure it, and where teams get it wrong.